by Lilly Ray
As the cannabis/dispensary industry is continuously growing, it’s becoming crucial for CBD businesses to find different effective ways to reach the target audience.
If you are a cannabis business, you have probably heard of Weedmaps & Leafly. These two are the most popular platforms for advertising and promoting cannabis businesses.
Both platforms have become extremely popular and useful for businesses that want to reach more customers. These two gigantic companies supply numerous global markets with marijuana and hemp products. In this blog post, we’ll compare Weedmaps vs Leafly and help you decide which is better for your cannabis business.
What is Weedmaps?
Weedmaps is an excellent place for all marijuana and hemp dispensary owners. Weedmaps is a website and app that allows cannabis businesses to list their products and services. However, it is much more than a directory; it is a community that unites numerous cannabis entrepreneurs worldwide. Here, they can discuss various strains and businesses while rating and reviewing them.
Weedmaps is primarily used for advertising and promoting cannabis businesses. It’s also an excellent way for businesses to connect with potential customers. Its platform helps customers find dispensaries, delivery services, doctors, and more.
Weedmaps offers a variety of features that help businesses promote their products and services.
What are the main features of Weedmaps?
Business Listings: Businesses can create listings for their products and services. They can also update their listings with new products, prices, and specials.
Visitors: It has millions of monthly visitors.
Ads: Weedmaps offers advertising options for businesses that want to reach more customers. Companies can create banner ads, sponsored listings, and more.
Deals: Businesses can offer discounts to customers through Weedmaps. This helps attract new customers and keep existing customers returning.
Ratings/Reviews: Customers can leave reviews of businesses, products, and services. Reviews help companies to get feedback and improve their offerings.
How much does Weedmaps cost?
Weedmaps offers several pricing options for businesses. The basic plan is free, but businesses can upgrade to a paid plan for more features and visibility. The paid plans start at $299 monthly and go up to $999 monthly.
- Free (You get a backlink to your website, brand page, and the ability to put a logo)
- Basic $300 per month (Besides free features, you also get a map market, basic listing, product menu, about us page, ratings/reviews)
- Premium $500 per month (You get another extra option with a deals page)
What is Leafly?
Leafly is a popular cannabis directory that allows businesses to list their products and services. It is the best alternative to Weedmaps. Like Weedmaps, Leafly is a website and app that helps cannabis businesses promote their products and services. It’s also a platform that allows customers to find dispensaries, delivery services, doctors, and more.
Now, they are generally regarded as the most prominent marijuana community globally. Leafly has millions of monthly visitors, allowing cannabis retailers to advertise their products and services for free.
Their primary source of revenue comes from display advertising and featured listings. They also provide listing packages. Finally, instead of the traditional cost-per-click method, all their ad campaigns are based on cost-per-impression.
What are the main features of Leafly?
Business Listings: Allows businesses to list their products and services for free. They can also update their listings with new products, prices, and specials.
Visitors: It has millions of monthly visitors. It also allows you to showcase videos.
Reviews: Customers can leave reviews of businesses, products, and services. Reviews help businesses get feedback and improve their offerings.
Educational content: Leafly offers a variety of educational content about cannabis. This allows businesses to educate their customers and establish themselves as experts in the field.
Deals: Businesses can offer deals to customers through Leafly. This helps attract new customers and keep existing customers returning.
Ads: Leafly offers advertising options for businesses that want to reach more customers based on cost-per-impression. Businesses can create banner ads, sponsored listings, and more.
How much does Leafly cost?
Leafly offers several pricing options for businesses. The basic plan is free, but businesses can upgrade to a paid plan for more features and visibility. The paid plans start at $600 per month and go up to $999 monthly.
Note: Leafly is that its model is based on location. So, it can range from $600 to $4,000 monthly, depending on your site.
Leafly’s advertising cost is much higher than on Weedmaps, but at the same time, there are options to get a discount. Companies already listed on the site can get a small discount and deals. Still, you must set aside around $500 to be listed on the website.
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Leafly vs Weedmaps: Comparison
Now that we’ve looked at both platforms, let’s compare Weedmaps and Leafly.
(A) Primary Features:
Both platforms offer similar features like listings, reviews, ads, and deals. However, Leafly offers additional educational content that can help businesses establish themselves as experts in the field.
(B) Pricing options:
As we have already mentioned, Weedmaps is a free platform for businesses. You don’t have to pay anything to list your products and services. Leafly costs $600 to $4,000 monthly, depending on location. Weedmaps cost $400 to $1,500 monthly. Weedmaps and Leafly offer free plans, but the paid plans on Weedmaps are more expensive than those on Leafly. However, Weedmaps does offer more advertising options than Leafly.
(C) User base/Traffic and engagement:
Most people will start the analysis by checking the traffic. Both platforms have a large user base, but Weedmaps has existed longer and may have more loyal users. In contrast, Leafly is much better regarding the overall number of visitors. Get our out-of-the-box specialized weed/hemp/marijuana/indica cannabis SEO services to heighten your sales & revenue growth. Get a free quote now or call us at +1 650 262 7333
Weedmaps has a more user-friendly interface than Leafly. However, Leafly has a more modern design and may appeal more to younger users. In addition to the marketplace, you should also get direct traffic to your website. This is where our expert cannabis SEO and CBD link-building services can help.
(E) Brand Focus:
While Weedmaps focuses on dispensaries, Leafly prefers showcasing products. In that sense, investing in your SEO is even better. Luckily, CBD Advertising Agency can help with that!
Leafly vs Weedmaps: Which one is better for your cannabis business?
|1||Primary Features||Have more features than Weedmaps||All the main components for directories|
|2||Monthly Traffic||Higher than Weedmaps||Millions of visitors monthly|
|3||Price Options||Free. Paid options start at $600||Free. Paid options start at $300|
|4||Search Features||Help to find strains, products, retailers, and doctors||Based on the customer’s location|
|5||Listing process||A bit complicated and takes up to a week||Fast and simple|
|6||Product menu features||Allows more specific search||Various filters to search for products|
The answer to this question depends on your business’s specific needs and goals. If you’re looking for a platform with many advertising options and a large user base, Weedmaps may be the better choice. However, if you’re looking for a platform with educational content and a more modern design, Leafly would be the go-to option.
Weedmaps vs Leafly: In Conclusion
To sum up, both platforms have their pros and cons. Consider what is more important for your business before deciding. Weedmaps and Leafly are great platforms for cannabis businesses to advertise and promote their products and services. They offer similar features and pricing options, but each platform has unique advantages.
When deciding between Weedmaps and Leafly, it’s essential to consider your business’s specific needs and goals. Consider advertising options, user base, interface, and educational content. If you want to reach a wide audience, Leafly is the better option. However, if you’re targeting cannabis consumers specifically, Weedmaps is the way to go.
Ultimately, whichever platform you choose, use it to its full potential. Creating detailed listings, offering deals, and engaging with customers through reviews can all help your business stand out and attract new customers in the competitive cannabis industry.
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Commonly Asked Questions — Everything You Need To Know
Que: What are Weedmaps and Leafly?
Ans: Weedmaps and Leafly are two of the most popular online directories for cannabis businesses. Users can search nearby dispensaries, delivery services, and other cannabis-related businesses using these platforms.
Que: How do Weedmaps and Leafly differ from each other?
Ans: Weedmaps focuses more on offering users details about dispensaries and delivery services, such as ratings and prices. On the other hand, Leafly focuses more on educating users about cannabis by publishing strain reviews and user manuals for cannabis-related products. The Weedmaps platform has a large user base and offers a range of advertising and marketing tools to help businesses increase their visibility and attract new customers. While, Leafly platform provides a range of educational resources, including strain reviews, product guides, and industry news, which can help businesses establish themselves as experts in the industry.
Que: Which platform is better for cannabis businesses?
Ans: Both Weedmaps and Leafly can be useful resources for cannabis businesses. Your unique business needs and objectives will determine which option you select, though. Both provide useful features. You can try them once, and if you are facing any issues regarding this, just contact us for a free consultation.
Que: Can Weedmaps and Leafly help with cannabis SEO?
Ans: Yes, both Weedmaps and Leafly can help with cannabis SEO. By listing your business on any of these platforms and optimizing your CBD profile properly, you can improve your search engine rankings, increase your online visibility, and ultimately boost conversions and sales.
Que: How can cannabis SEO services help grow my CBD business?
Ans: Cannabis/hemp SEO services can boost your online visibility & drive more quality traffic to your website, which will help you expand your CBD business. Increasing the quality backlinks with high DA PA to your website and optimizing it for relevant keywords can boost your website’s search engine rankings and increase traffic.
Que: What are some common SEO strategies used in the cannabis industry?
Ans: Some common SEO strategies in the cannabis industry include keyword research, on-page optimization, link building, and local SEO. These strategies can help businesses improve search engine rankings and attract more website customers.
Que: How can I get started with cannabis SEO services for my CBD business?
Ans: To get started with cannabis SEO services for your CBD business, contact a reputable SEO agency specializing in the cannabis industry. The agency can provide a comprehensive SEO strategy tailored to your business needs and goals and ongoing support to help you achieve your marketing objectives.
@adminMarch 2, 2023 at 6:01 am